Decorative Triangle
e d l a u

Naffles

Introduction to Naffles

Naffles is a new revolutionary system to buy cheap tickets with minimal gas fees and win coveted NFTs. Users create custom no-risk raffles to sell NFTs at prices they want.

Senior UX/UI Designer / Senior Front-end Developer

NOV 2022  –  JAN 2023
The Ask was to help in the rebranding efforts to design and re-imagine the UI/UX of what Naffles is and how we could streamline how someone can either create or find an NFT to raffle off.

DESIGN TOOLS
Figma, Photoshop, Illustrator.

Software Languages / Tools
CSS, HTML, JS, React

Usability testing

Evaluating how users interact with a alpha prototype helped us identify things that might have been missed.

Competitive analysis

Comparing the strengths and weaknesses of the product with those of the competitors helped us identify opportunities for improvement and differentiation.

Design review

Evaluating design with the team helped fine tune the quality and effectiveness of a design solution against established criteria or best practices.

Persona building

Creating fictional representations of target users helped us to empathize with their needs, goals, and preferences to create more effective designs.

Journey mapping

Putting ourselves in the shoes of our users when interacting with a product, helped identify pain points and opportunities for improvement.

Design and development

We decided to design and develop with an agile mindset to get the product into the hands of the user faster.

The design system

The implmentation of a atomic design system helped us set standards and manage design at scale by using reusable element, components and patterns, creating visual consistency, and improving efficiency, speed and collaboration

Alpha release

Using a design prototype helped us communicate design interaction patterns in order to understand user needs, critique the finer details and discover more engaging and effective solutions.

Founders key

The inspiration for this NFT design was the trading card. The Ask was to create five different levels: edge, gold, platinum, black and omnipotent. An important issue was how to keep it true to the design style while retaining the shape and form that resembles a raffle ticket.

Elevation pass

Similar to the Founder Key NFT, the Elevation Pass NFT has five tiers: ascension, luminary, empyrean, zenith, infinity and the addition of an unknown lucky draw state. It is inspired by the VIP card in lieu of the trading card design, with a nod to the raffle ticket by introducing the notch on the left side.

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